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Sony BRAVIA BZ50L Series 98in 4K HDR Professional Display w/ Sony XR Processing

Model: FW98BZ50L

Sony BRAVIA BZ50L Series 98in 4K HDR Professional Display w/ Sony XR Processing
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About: Sony BRAVIA BZ50L Series 98in 4K HDR Professional Display w/ Sony XR Processing

It’s BRAVIA at its brightest and biggest. Designed to perform flawlessly in demanding professional environments, super-size 98” BRAVIA BZ50L boasts cutting-edge technology and installation-friendly features. With 780 nit brightness, cinematic colour, contrast and a huge viewing angle plus doubled memory to store more apps and content, it’s the 4K HDR professional display that’s bigger in every way.

Spectacular 780 nit brightness, and more

Brighter is better. In busy retail showrooms or corporate lobbies, 98” BRAVIA shines with an extraordinary 780 nit screen brightness that can’t be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.

Superior pictures, always

  • High refresh rate - 98” BRAVIA sports a 4K 120Hz panel, teamed with XR Motion Clarity and Motionflow XR to express fast paced on-screen movement with unprecedented smoothness, clarity and realism.
  • Richer, more lifelife colour - XR Triluminos Pro colour technology expresses an even wider palette of exquisitively lifelike hues and tones, thanks to Sony’s unique Cognitive Processor XR processor.

Cognitive Processor XR

The world’s first picture processor with cognitive intelligence understands how humans really see the world. 98″ BRAVIA with Cognitive Processor XR opens up an unprecedented viewing experience that immerses you even more deeply in the scene.

  • XR Colour - Discover an even wider palette of beautifully natural colours with extended hue and saturation, vivid shades and realistic textures.
  • XR Clarity - Cognitive Processor XR accesses vast amounts of picture data, intelligently recreating lost details and texture with upscaled image sources.
  • XR Motion - XR Motion Clarity analyses scene data to ensure on-screen action stays smooth, bright and clear without blur, even in fast-moving scenes.
  • XR Contrast - With XR Contrast Booster bright areas are brighter and dark areas darker, adding depth to scenes without lost highlights or shadow details.

Professionally designed for flexible installation

Other so-called professional displays are little more than televisions with a few additional features thrown in as an afterthought. 98” BRAVIA is engineered from the ground up for quicker, easier, more flexible installation in retail and corporate environments.

  • Lighten the load - 98” BRAVIA BZ50L weighs around 20kg less than the previous 100” 100BZ40J model, lightening the load on installation teams.
  • Safer carrying - Ergonomically positioned lower horizontal levels are easy to grab, making lifting easier and more comfortable.
  • Easier access - The ability to carry BRAVIA vertically (portrait style) gives easier access for elevators and stairways.
  • Side mounted terminals - All signal connections – including audio, video, networking, control and USB ports – are mounted on the side of the display to simplify installation.
  • Subtle logo positioning - The Sony logo is discreetly positioned on the edge of the display’s beautifully slim 20mm bezel. So there’s nothing to distract your audience from immersive, super-size images.
  • Portrait and tilt - Install BRAVIA in portrait or landscape orientation to suit any corporate or retail space, with a tilt range over -15 to +20 degrees for even greater flexibility.

Robust Usability

The BRAVIA FW-98BZ50L contains a host of useful functions for business, such as purpose driven applications and setting customization to make daily work more efficient.

Professional Settings

BRAVIA makes doing business even easier, allowing you to fine-tune settings to suit the demands of corporate or retail environments. Disable input or remote control functions, remove labels and block buttons to avoid tampering when the screen’s being used in public spaces. Customise and store display settings, then copy them easily from display to display via USB flash memory.

Simple signage

Informing and guiding visitors with digital signage in retail stores and corporate spaces has never been easier. On-board BRAVIA Signage Free (BSF) software automatically plays out HTML content, video and photos copied onto a USB stick memory when it’s slipped into BRAVIA. It’s that simple.

Meet more easily

Get Google Meet from Google Play Store, and pair BRAVIA with a compatible webcam for easy video meetings on the big 98” screen.

Simple screen mirroring

Easily mirror content wirelessly from your own handheld device onto BRAVIA with in-built support for Apple AirPlay and Google Chromecast.

Flexible content layout

In-built support for HTML5 lets you use BRAVIA to display interactive signage content without needing a dedicated set-top box, media player or PC. On-screen content can be freely laid out using 4K video, still images or even with the HDMI input.

Get great pictures fast

Forget fiddling with display settings – focus on getting amazing results without fuss. One Step Setting offers presets tuned to your environment including meeting room, vivid signage, natural signage and graphics. Just pick a preset: BRAVIA instantly configures picture mode, input, control settings and more.

Large 32GB internal storage

The internal memory on some other displays is eaten up by the operating system, leaving little space for your own apps and content. 98” BRAVIA doubles internal storage from 16GB to a generous 32GB – giving loads more room on board to hold apps, photos, videos and digital signage.

Sustainability in every scene

With growing demand for ever larger display screens, there is also the risk of greater resource and energy use. However, Sony’s sustainability commitments are realising efficiency gains from product development right through to watching TV and viewing screens.

Explore BRAVIA display solutions

There’s a full range of display solutions from Sony – including BRAVIA 4K HDR professional displays, projectors and LED video walls – to meet your most exacting business requirements.

  • Retail - Spark shoppers' imaginations with colourful visuals and informative signage.
  • Education - Enrich learning in university lecture theatres, auditoriums and school classrooms.
  • Corporate Workspaces - Take visual communications to the next level in boardrooms, lobbies and meeting spaces.


  • General
    • Screen Size -  98"
    • Brightness (cd/m²) -  780
    • Contrast Ratio -  5000:1
    • Dynamic Contrast Ratio -  700,000:1
    • Response Time (ms) -  6.5
    • Display resolution (H x V, pixels) -  3840 x 2160
    • HDR (High Dynamic Range) compatibility -  Yes (HDR10, HLG, Dolby Vision)
    • Aspect Ratio -  16:9
    • Portrait/Tilt Compatibility -  Yes
  • Display
    • Dimming type -  Local Dimming
    • Display Device -  LCD
    • Panel Type -  VA
    • Backlight type -  Direct (Full Array LED)
    • TRILUMINOS Display -  XR Triluminos Pro
    • Color gamut (DCI-P3) -  95%
    • Picture Processor -  Cognitive Processor XR
    • Operation time -  24/7
    • Deep Black Non-Glare coating -  No
    • Haze -  2%
    • Viewing Angle (Right/Left) -  178(89/89) degree
    • Viewing Angle (Up/Down) -  178(89/89) degree
  • Video
    • Video Processing -  XR 4K Upscaling
    • Motion enhancer -  XR Motion Clarity
    • HDMI Signal
      • 4096x2160p(24,60Hz)
      • 3840x2160p(24,30,60Hz)
      • 1080p(24,30,60Hz)
      • 1080i(60Hz)
      • 720p(24,30,60Hz)
      • 480p
  • Audio
    • Speaker Position -  Down Firing + Side Back
    • Audio Power Output -  10W + 10W + 10W + 10W
  • Professional Features
    • Pro mode -  Yes
    • HDMI auto wake-up -  Yes
    • HTML5 platform -  Yes
    • Multicast/IPTV -  Yes
    • Operating System -  Android TV
    • On-board Storage (GB) -  32GB
  • Network Specs
    • Wi-Fi Direct -  Yes
    • Wi-Fi Certified -  Yes
    • Wireless LAN -  Integrated
  • Convenience Features
    • USB playback codecs
    • On Screen Clock -  Yes
    • Sleep Timer -  Yes
    • On/Off Timer -  Yes
    • Chromecast built-in -  Yes
    • Apple AirPlay -  Yes
  • Control Specs
    • IP Control -  Yes
    • RS-232C Control -  Yes
    • HDMI-CEC -  Yes
  • Inputs and Outputs
    • HDCP -  HDCP2.3 (for HDMI1/2/3/4)
    • Composite Video Input (s) -  Hybrid w/S-Center Speaker Input x1(Side, Mini jack)
    • HDMI inputs total -  4 (Side)
    • Analog Audio Input (s) (Total) -  1 (Side Analog Conversion)
    • Digital Audio Output (s) -  1 (Side)
    • USB ports -  2 (Side)
    • Ethernet inputs -  1 (Side)
  • Design Features
    • VESA Hole Pitch (W x H) -  600 x 400 mm / 23 5/8 x 15 3/4 inch
    Environment Specs
    • Rated Power Consumption -  505 W
    • Power Consumption (in Standby) -  0.5 W
    • Dynamic Backlight Control -  Yes
    • Power Saving Mode / Back Light Off Mode -  Yes
  • Accessory Compatibility
    • Wall-mount adjuster -  No
    • Table-top stand -  No
  • Measurements (WxHxD)
    • Dimension of TV without Stand -  2199 x 1255 x 85 mm / 86 5/8 x 49 1/2 x 3 3/8 inch
    • Dimension of TV with Stand -  Not Compatible
    • Dimension of Package Carton -  2330 x 1394 x 283 mm / 91 3/4 x 55 x 11 1/4 inch
    • TV without Stand -  67.2 kg / 148.1 lbs.
    • TV with Stand -  Not Compatible
    • Package Carton (Gross) -  91 kg / 200.5 lbs.

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Warranty: Sony BRAVIA BZ50L Series 98in 4K HDR Professional Display w/ Sony XR Processing Warranty:

30 Days

Manufacturer's Warranty:

MDR Series Professional Headphones and Accessories: 1 year parts, 90 day labour.

Laser Projectors: 5 years / 12,000 hours

Manufacturer's Warranty will cover parts, labour and return shipping back to you once repaired. Shipping into the service centre is not covered

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